Making creative vital contributors over prevention
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ADIC, Colombo, Sri Lanka
Publication date: 2021-09-02
Corresponding author
Nikini Dilmini Rathnayake   

ADIC, Colombo, Sri Lanka
Tob. Induc. Dis. 2021;19(Suppl 1):A266
Industry promotes tobacco in attractive ways. That is why it is very important to immunize students against these subtle advertising from young age. School children are the target group for substance use curious, tend to succumb to peer pressure and could be influenced by the glamorous indirect promotions through media. It is also intended to get the youth to understand the hidden promotions and agendas of the industry as expressed through the manipulative promotions in media and to improve their reaction skill over promotion.

Increase the awareness to understand the hidden promotions and agendas of the industry and to improve their reaction skill over promotion.

We have selected 10 popular schools in 5 districts to develop them as model schools and encourage other schools over prevention through them. We conducted a pre evaluation to get an idea about their knowledge over harm of tobacco, industrial strategies and promotions also how to react over promotions. So we decided to do our program mainly focusing over those and we visited all 10 schools in every month to follow up. After giving them knowledge and helping over prevention, we did our post evaluation.

According the post-evaluation their knowledge about industrial strategies including media promotions has increased by 57% , and their reacting over promotions has been increased by 51%, also students have worked over deglamorizing tobacco over every special event at school in that year including Sports meet, Annual concert, Big match, No tobacco day, Gatherings and Exhibitions. They even have conducted prevention activities outside of the schools, also did a prevention campaign over Social Medias.

Frequent school visits and motivation over creative prevention works is the most effective method. It helps them to do prevention in an attractive way and to grow as a creative active group inside and outside of the school.

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