A portrait of public interest between cigarettes & e-cigarettes in Indonesia: Google Trends
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Health Polytechnic Jakarta II, Ministry of Health, Indonesia
Publication date: 2021-09-02
Corresponding author
Nurbaiti Nurbaiti   

Health Polytechnic Jakarta II, Ministry of Health, Indonesia
Tob. Induc. Dis. 2021;19(Suppl 1):A138
Indonesia is a country with a potential cigarette market in the world. In the past 5 years, e-cigarette products have entered the Indonesian market. With the issuance of a marketing permit for e-cigarette products by the government, the use of e-cigarette products may change the style of smoking in the community. Google Trends is big data that has been widely used to analyze changes in public interest toward smoking.

The purpose of this study was to analyze changes in public interest in smoking choices using Google Trends. The data is Indonesian Google trends data from 2015 to 2019.

This research uses Google Trends to analyze people's interest in smoking by using 3 keywords, namely cigarettes, electric cigarettes, and vape. In community the e-cigarette product is widely known as a vape product. Google records and documents people's behavior in searching for information through keywords on the internet. Google Trends data is presented in the form of relative search volume (RSV). The data in the range of values from 0-100. The data were visually analysed.

In Indonesia the public interest towards cigarettes, e-cigarettes and vape products in 2015-2019 is increasing. The interest in vape products is higher than cigarettes and e-cigarettes. There are 5 regions with the highest public interest in vape products, namely the provinces of Bali, Bangka Belitung Islands, North Sulawesi, Jambi and Banten.

The Indonesian market is flooded with e-cigarette products, including vape. Google trends analysis shows the results of the search for e-cigarettes, especially vape products increased in various regions of Indonesia. This condition is an alarming sign for preventing the impact of smoking on people in Indonesia. While the policy on preventing people from e-cigarettes is still unclear.

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