Lesson learned from NoNo Bang-Plama hospital mini-marathon (2019): An effective use of digital platform
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Dental Health Bureau, Department of Health, Ministry of Public Health, Nonthaburi, Thailand
Thai Dentist Against Tobacco Group, Nonthaburi, Thailand
Publication date: 2021-09-02
Corresponding author
Surat Mongkolnchaiarunya   

Dental Health Bureau, Department of Health, Ministry of Public Health, Nonthaburi, Thailand
Tob. Induc. Dis. 2021;19(Suppl 1):A242
“NoNo” is the name of the mascot rabbit representing the dental professions in Thailand against tobacco consumption. Mostly the activities aiming at helping smokers to quit. Activities to prevent new smoker have initiated. Its objectives were to raise awareness of oral health and tobacco harm. Children are the target for prevention. They bring the message home and motivate smokers in their family to quit. NoNo Bang-Plama mini-marathon –“Fit for Lung” on 26th October 2019 was organized to promote good behavior and PR “NoNo”. The NoNo mini-marathon web page opened for registration on 1st July and closed on 31st August 2019. It was very successful both for the numbers and NoNo recognition.

To find out how to use digital platform effectively.

Focus group the Bang-Plama hospital organizing team (2 dental nurses, 2 nurses and 2 public health officers).

It revealed that in the first 2 months the registration numbers were few hundreds. The fast acceleration happened after they upload the Suphan Buri native idols on YouTube and webpage. The clip of Yuenyong “Add” of Carabao band and picture of Arthiwara “Toon” of Bodyslam band hold the NoNo T-shirt in their hands. Totally there were 3210 registered runners and 133 family teams (expected 1500 runners and 50 families). Lesson learned from this campaign was that to recruit people to join the activity, native superstars were main attraction but to make it more effective, the prompt and correct response by the page admin for the incoming comments and inquiries are essential. Finally the performance in reality is the most important to make an effective campaign. Furthermore to launch a tobacco prevention campaign, it requires many continuing activities for individuals and families.

Effective digital platform is a main factor for the success of campaign in communicating and recruiting people to join in the activities.

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