BACKGROUND: In Ghana, smoking remains a significant public health concern, with 7.3% of adults and 8.9% of youth using tobacco. Worryingly, the use of newer products like e-cigarettes (4.9%) and shisha (1.3%) is increasing, especially among girls. While the overall prevalence may seem low, it still impacts a substantial portion of the population, exposing them to the dangers of tobacco
The study aimed to comprehensively evaluate the feasibility and potential effects of implementing plain packaging of tobacco products in Ghana by assessing public perception and attitudes. This research potentially informs evidence-based tobacco control policies in Ghana, thereby enhancing public health, lowering the economic burden from tobacco-related illnesses, and reinforcing Ghana's adherence to global initiatives to control tobacco use.
METHODS: A quantitative cross-sectional survey was conducted across three ecological zones in Ghana to gather diverse perspectives on plain packaging for tobacco products. Using the modified EPI cluster sampling method, 30 clusters were randomly selected within each study district. From each cluster, 10 participants were purposively sampled from both households and smoking joints
RESULTS: The survey included 1819 individuals aged 18 to 69+ years and of sound mind. Most participants (65.2%) recognized that plain packaging would make tobacco less appealing. Over half (50.8%) believed it would reduce tobacco consumption, and nearly 60% thought it would deter young people from smoking initiation. However, 24.4% of smokers doubted its quitting effectiveness. Despite this, 75.9% supported implementation of plain packaging in Ghana, with only 19.9% opposed suggesting a widespread commitment to advancing tobacco control measures.
CONCLUSIONS: The study provides compelling evidence of the potential effectiveness of plain packaging in reducing tobacco use and promoting public health. This signifies the need for policymakers to prioritize and implement tobacco plain packaging as a comprehensive measure to reduce tobacco consumption, prevent initiation and protect the well-being of the population.