BACKGROUND AND IMPLEMENTATION CHALLENGES: The rise of Electronic Nicotine Delivery Systems (ENDS) and Heated Tobacco Products (HTPs) in Vietnam presents significant public health challenges, particularly among the youth. These products are increasingly enticing due to the lack of comprehensive regulations, heightening concerns about nicotine addiction and negative health impacts. Acknowledging the urgent need to address this issue, the Vietnamese government has taken action at national and local levels. However, the implementation of these measures has faced obstacles, such as the belief that ENDS and HTPs are safer than traditional tobacco, a lack of public awareness about their health risks, and resistance from the tobacco industry.
INTERVENTION OR RESPONSE: In response, the Ministry of Health initiated a multi-faceted intervention featuring vigorous public awareness campaigns across mass media, social networks, and community outreach to educate people on the risks of ENDS and HTPs. Extensive research was conducted to analyze usage patterns among youth and their health impacts, informing policy decisions. Collaborations with health organizations and NGOs have helped disseminate evidence-based information, exposing misleading claims from the tobacco industry.
RESULTS AND IMPACT: Ultimately, the Vietnamese government proposed a ban on ENDS and HTPs through a National Assembly resolution, seeking to establish strict regulatory measures for compliance and enforcement. After approval of this ban, the Ministry of Health faced backlash, including protests on social media platforms. Effective January 1, 2025, the Ministry, along with the Vietnam Tobacco Control Fund and the Department of Legislation, will work with health organizations to revise regulations for effective enforcement of the ban.
CONCLUSIONS: This situation underscores the vital role of comprehensive tobacco control policies in protecting public health. Moving forward, Vietnam must focus on developing a strong enforcement framework and innovative communication strategies to reach the public and ensure compliance, providing lessons for other countries facing similar challenges.