Recent manuscripts
Archive
Editorial Board
Aims and Scope
Open Access
Indexing
Contact us
Authorship & COI
Principles of Transparency Checklist
Publication Ethics
Crossmark
Data Policies
Supporting Diversity
Instructions to authors (PDF)
Manuscript Types
Manuscript Formatting
How to submit
Special Publications & Reprints
Preprints
Pictorial health warnings on waterpipe tobacco packs: rating of efficacy in comparison to an alternative waterpipe-specific set
1
Faculty of Medicine, Ain Shams University, Department of Community, Environmental, and Occupational Medicine, Egypt
2
School of Pharmacy, University of Waterloo, Canada
Publication date: 2018-03-01
Tob. Induc. Dis. 2018;16(Suppl 1):A756
KEYWORDS
TOPICS
ABSTRACT
Background:
We measured the efficacy of the existing pictorial health warning (PHW) set displayed in the Egyptian market on Waterpipe tobacco packs (WTP) in comparison to an alternative one. We aimed to examine their possible effect in encouraging cessation among waterpipe smokers and preventing initiation among non-smokers.
Methods:
A convenience sample of 2014 adult participants of both genders were surveyed within rural and urban regions of Egypt. Socio-demographic data and tobacco use were recorded. Participants were shown at random one of the existing PHWs on WTPs, then one of the alternative set. The alternative set was designed to display pictures and text that were more water-pipe specific, and occupied around 80% of the WTP with plain packaging features. Participants were asked to rate both PHWs' efficacy on a scale from 1 to 10 regarding their salience, depth of processing, affective reactions, credibility, relevance, perceived behavioral control and quit intentions. Univariate and multivariate statistical analyses were performed.
Results:
Participants were on average 35 years old, with 10% females, 74% were current waterpipe smokers. Paired mean efficacy ratings of the alternative PHW set were significantly higher than those of the existing one regarding all measures, yet both sets collectively scored modestly (5.8±1.7 versus 5.1±2.1, p< 0.001). The highest mean score differences were noted for grabbing attention, inducing affective reactions, making participants look closely at the PHW, and in encouraging quit attempts. Participants rated both PHW sets of possible relatively high efficacy in discouraging waterpipe tobacco smoking (6.3±3.4 versus 5.7±3.7, p< 0.001). Furthermore, significantly higher mean efficacy scores were reported by non-smokers (6.2±1.6 versus 5.6±1.8, p< 0.001), males (5.8±1.7 versus 5.1±2.3, p< 0.001), younger adults (6.0±1.7 versus 5.7±1.8, p< 0.001), and rural residents (6.4±1.3 versus 4.9±2.0, p< 0.001).
Conclusions:
There is an urgent need to research evidence-based effective PHW content and design that address different population subgroups.
We measured the efficacy of the existing pictorial health warning (PHW) set displayed in the Egyptian market on Waterpipe tobacco packs (WTP) in comparison to an alternative one. We aimed to examine their possible effect in encouraging cessation among waterpipe smokers and preventing initiation among non-smokers.
Methods:
A convenience sample of 2014 adult participants of both genders were surveyed within rural and urban regions of Egypt. Socio-demographic data and tobacco use were recorded. Participants were shown at random one of the existing PHWs on WTPs, then one of the alternative set. The alternative set was designed to display pictures and text that were more water-pipe specific, and occupied around 80% of the WTP with plain packaging features. Participants were asked to rate both PHWs' efficacy on a scale from 1 to 10 regarding their salience, depth of processing, affective reactions, credibility, relevance, perceived behavioral control and quit intentions. Univariate and multivariate statistical analyses were performed.
Results:
Participants were on average 35 years old, with 10% females, 74% were current waterpipe smokers. Paired mean efficacy ratings of the alternative PHW set were significantly higher than those of the existing one regarding all measures, yet both sets collectively scored modestly (5.8±1.7 versus 5.1±2.1, p< 0.001). The highest mean score differences were noted for grabbing attention, inducing affective reactions, making participants look closely at the PHW, and in encouraging quit attempts. Participants rated both PHW sets of possible relatively high efficacy in discouraging waterpipe tobacco smoking (6.3±3.4 versus 5.7±3.7, p< 0.001). Furthermore, significantly higher mean efficacy scores were reported by non-smokers (6.2±1.6 versus 5.6±1.8, p< 0.001), males (5.8±1.7 versus 5.1±2.3, p< 0.001), younger adults (6.0±1.7 versus 5.7±1.8, p< 0.001), and rural residents (6.4±1.3 versus 4.9±2.0, p< 0.001).
Conclusions:
There is an urgent need to research evidence-based effective PHW content and design that address different population subgroups.
Share
RELATED ARTICLE
| eISSN: | 1617-9625 |
We process personal data collected when visiting the website. The function of obtaining information about users and their behavior is carried out by voluntarily entered information in forms and saving cookies in end devices. Data, including cookies, are used to provide services, improve the user experience and to analyze the traffic in accordance with the Privacy policy. Data are also collected and processed by Google Analytics tool (more).
You can change cookies settings in your browser. Restricted use of cookies in the browser configuration may affect some functionalities of the website.
You can change cookies settings in your browser. Restricted use of cookies in the browser configuration may affect some functionalities of the website.
