BACKGROUND AND IMPLEMENTATION CHALLENGES: The 2022 Global Youth Tobacco Survey (GYTS) reported a sharp increase in e-cigarette use among Thai youth, with usage rising from 3.3% in 2015 to 17.6% in 2022. This surge is linked to e-cigarette marketing targeting young people. The tobacco and e-cigarette industries have lobbied the government to lift the ban on e-cigarette sales and imports, falsely presenting e-cigarettes as safe. In response, the Tobacco Control Foundation, supported by various partners, mobilized efforts to educate the public and policymakers on the risks of e-cigarettes. They emphasized the dangers of lifting the ban, which would increase addiction among children and youth.
Objective:

• Raise awareness of the dangers of e-cigarettes
• Educate the public on the impacts of e-cigarette use
• Encourage opposition to the legalization of e-cigarettes

INTERVENTION OR RESPONSE: Methods:

• Capacity building for Tobacco Control Alliances
• Advocacy targeting youth, parents, health professionals, and media
• Social media campaigns
• Media toolkits for communication strategies

RESULTS AND IMPACT: Results:
The campaign successfully disseminated knowledge about e-cigarette risks and mobilized support through networks such as teachers, local governments, media, and youth groups. A national petition against the legalization of e-cigarettes garnered over 600000 signatures. Network partners engaged in forums, meetings with policymakers, and advocacy efforts, ensuring sustained communication through platforms like Facebook and TikTok.
CONCLUSIONS: Conclusion:
The network-driven campaign significantly raised awareness about e-cigarette dangers and reinforced public support for the law banning e-cigarette sales in Thailand. The broad participation of various civil society groups has effectively influenced policy discussions, reinforcing opposition to e-cigarettes and promoting stronger preventive measures.