BACKGROUND AND IMPLEMENTATION CHALLENGES: Indonesia faces a concerning trend of increasing smoking prevalence, particularly among youth, Statista Consumer Insights data (2021) records 112 million smokers with a projected increase to 123 million by 2030. This is compounded by aggressive tobacco marketing, easy access to cigarettes, and low awareness of smoking hazards and Smoke-Free Areas. While The Indonesia Health Survey 2023 shows a slight decrease in youth smoking prevalence to 7.4%, it remains a significant concern, because it is still higher than the 2013 Riskesdas data of 7.2%.
INTERVENTION OR RESPONSE: To address this, CHED initiated Teman Aksi Dialogue, an online educational program on Instagram (June 2023-November 2024). The program aimed to raise public awareness through interactive discussions in collaboration with various communities. Activities included live discussions, Q&A sessions, quizzes, and visual content dissemination. This programm conducted by collaboration with other communities, such as the Tobacco Control Ikatan Pelajar Muhammadiyah, Muhammadiyah Tobacco Control Network, Muhammadiyah Cyber University, Lentera Anak, Banten Children's Forum, and Muhammadiyah Youth of Gorontalo.
RESULTS AND IMPACT: Teman Aksi Dialogue proved effective in raising awareness, leading to the formation of the Teman Aksi community in August 2024 with 12 members and a launch event attended by the Deputy for Youth Empowerment, Ministry of Youth and Sports Affairs Republic of Indonesia and 130 youths. The program achieved high public participation, with viewership ranging from 50 to 296 per session. Collaboration allows topical flexibility in discussing ongoing issues, including youth protection, smoke-free area advocacy, and multi-stakeholder engagement.
CONCLUSIONS: Teman Aksi Dialogue effectively increases literacy and community participation in tobacco control. It reaches a wide audience, fosters collaboration, and is tailored to contemporary issues. Collaborative efforts are very important to achieve a healthier and smoke-free Indonesia and this program will continue in 2025.