BACKGROUND AND IMPLEMENTATION CHALLENGES: The WHO African Region's (WHO AFRO) smoking prevalence rates have been projected to grow from 15.8% in 2010 to 21.9% in 2030-- the largest projected increase in the world. A key reason for the increase in prevalence is the tobacco industry's aggressive marketing tactics. To combat this, the WHO FCTC Article 13 and its Implementing Guidelines recommends banning all forms of tobacco advertising, promotion and sponsorship (TAPS).
INTERVENTION OR RESPONSE: Reviewed the Campaign for Tobacco-Free Kids (CTFK)'s Tobacco Control Laws database (analysis completed Jan. 2023), which provides legal analysis of adopted tobacco control
laws around the world.
Assess 27 types of TAPS based on the Implementing Guidelines of WHO FCTC Article 13.
RESULTS AND IMPACT: TAPS bans at the point-of-sale (POS), including POS advertising/promotion (22/44), POS product display (10/44) and advertising/promotion on tobacco packaging (2/44) are under-adopted by countries in the WHO AFRO region.
CONCLUSIONS:

• Most countries in the WHO AFRO region ban traditional forms of TAPS, including: domestic TV and radio (33/44), outdoor advertising (32/44), domestic newspapers/magazines (31/44) and other domestic print media (31/44).
• TAPS bans at the point-of-sale (POS), including POS advertising/promotion (22/44), POS product display (10/44) and advertising/promotion on tobacco packaging (2/44) are under-adopted by countries in the WHO AFRO region.
• To have a complete TAPS ban, Senegal must ban advertising and promotion on packaging and sale of tobacco products via the internet.
• Tobacco Industry is potentially biggest barrier to adopting and implementing TAPS bans.
• Tobacco advertising via the internet increasingly used to circumvent restrictions.