Innovative policies and practices on warning and plain packaging of tobacco products
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NCD Care Foundation, Hyderabad, India
Publication date: 2021-09-02
Corresponding author
Preeti Gupta   

NCD Care Foundation, Hyderabad, Telangana, India
Tob. Induc. Dis. 2021;19(Suppl 1):A106
Under plain packaging laws, all tobacco products must: be packaged in a certain colour display brand names in certain ways display the required text and graphic health warnings not display logos, brand images or promotional text.

Plain packaging aims to improve public health in the world by reducing smoking rates. Plain packaging discourages people from using tobacco by: reducing the appeal of tobacco products making health warnings more effective removing misleading information on packaging. Health warnings include: statements — such as \'Smoking harms unborn babies\' graphics — photos that are related to the warning statements explanatory — more detail about the warning statements information. Plain packaging must be a part of tobacco control activities — policies and programs that aim to reduce tobacco-related harm.

We administer, enforce and defend tobacco plain packaging laws. To administer the laws, we have to: inform the community about plain packaging laws keep the laws up to date guide and educate tobacco companies on how to meet the laws. To investigate breaches or enforce the laws, we follow our enforcement policy. We also defend the laws against legal challenges and disputes. Cigarette packets warning must include: display a statement and graphic that cover at least 75% of the front display a statement, graphic and explanatory message that cover at least 90% of the back display and an information message on one side.

The plain packaging laws has helped to reduce smoking and passive smoking in the country and is having a positive impact and expected to continue reducing smoking rates.

If you think a tobacco product is in breach of the plain packaging laws, the government has to provide plain packaging complaint form. The government has to consider all complaints, assess each complaint and prioritise them based on the risk, as well as provide updates on the progress or outcome of a complaint.

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