BACKGROUND AND IMPLEMENTATION CHALLENGES: Thailand launched the GenZ Strong program targeting those born between 1995 and 2009 to be a smoke-free generation. Social media and digital media are utilized to convince the target youths not to start Vaping.
Objectives: Raise Awareness: Educate GenZ about the health risks of vaping, including nicotine addiction / Empower Youth Leadership to lead the charge in raising awareness about vaping / Combat Misinformation: / Advocate for Stronger Policies:
INTERVENTION OR RESPONSE: The project has expanded to engage more youth leaders and organizations. In 2017, about 100 youth leaders were engaged to support, promote, and share the Gen Z project with their network through workshops and training for 5,000 youths nationwide. In 2019, a new initiative ‘MPOWER GEN Z’ was designed to build and strengthen the capacity of youth groups in different areas including media (writing news, creative video clips) and tobacco industry monitoring and surveillance through a ‘Gen Z Academy Program’. Six Gen Z Academy workshops were held with the participation of 500 young leaders across ten provinces between 2019 and 2025.
RESULTS AND IMPACT:

• Gen Z membership has grown from 1,501 (in 2022) to 14,393 in 2025 from 32 provinces across Thailand.
  
• Advocate for Stronger Policies and Provide capacity building for smoke-free schools
• Engagement in social media platforms
• To disseminate information on tobacco control besides encouraging youth in the network to participate in creative activities
• Connecting with net idols and influencers as motivation and inspiration for youths

CONCLUSIONS: The GenZ GenStrong Against Vaping Campaign is a call to action for young people to take control of their health and future by rejecting the harmful influence of vaping. Through education, empowerment, and advocacy, ASH Thailand aims to build a generation of informed and strong leaders who will actively fight against the rise of e-cigarettes and work towards a healthier, vape-free future for Thailand’s youth.