BACKGROUND: The tobacco industry's persistent efforts to delay or weaken the implementation of smoke-free policies under FCTC Article 8 pose a significant challenge to public health in Iraq. By normalizing smoking in outdoor areas such as university campuses and public spaces, the industry strategically targets young adults, shaping perceptions and behaviors to sustain tobacco use. ​
ChallengesEfforts to combat tobacco use face numerous challenges. A significant gap exists in exposing and countering tobacco industry tactics, leaving their strategies unchallenged. ​
METHODS: The paper addresses the tobacco industry's tactics that undermine policy efforts to combat tobacco use in Iraq by proposing a multifaceted response strategy. This includes Education and Awareness campaigns to inform the public and stakeholders about the industry's harmful practices and their impact on health. Comprehensive Data Collection and Reporting mechanisms will monitor tobacco-related activities and policy compliance. Advocacy and Capacity Building will empower policymakers, civil society, and healthcare professionals to resist industry pressure. ​
RESULTS: The research paper yielded significant results and impactful outcomes by addressing the tactics of the tobacco industry in Iraq through a comprehensive approach. Data Collection and Reporting systems provided actionable insights to guide interventions. Advocacy and Capacity Building empowered stakeholders, including policymakers and civil society, to counter industry influence effectively. By promoting Public Accountability, the research fostered transparency and community involvement.
CONCLUSIONS: This study highlights the critical need to counteract tobacco industry tactics in Iraq by aligning interventions with global, national, and developmental priorities. The proposed strategies uphold the principles of the WHO FCTC, particularly Article 8, Article 12, and Article 13. They also resonate with Iraq's National Tobacco Control Strategies, emphasizing youth-focused interventions and integrating tobacco control into broader efforts to combat non-communicable diseases (NCDs). Furthermore, the study aligns with the Sustainable Development Goals( 3,4,11). the findings underscore the potential for sustainable progress in tobacco control and health advocacy.